A Chance to Show Your True Colors. The Green Paw Program gives our member companies the unique opportunity to promote their sustainability initiatives and align with like-minded businesses at the pet industry’s largest trade shows.

Large green decals placed at the entrance of each booth identify partnering companies and help to initiate conversations around internal initiatives, supply chain responsibilities and the greater sustainability movement within the industry.

New This Year:

  • Large floor decals are now removable!
  • Small removable decals available for New Product Showcase
  • Participating companies get full communications kit to maximize visibility
  • Pre-show webinar walks you through best practices to increase buzz pre-show, during the show, and post show!
  • Participating booth teams receive OnePawOnePlanet name badge sticker
  • Participating companies and booth number are sent to a list of over 9,000 retailers
  • In the works: a recognition program that elevates our most engaged companies to retailers, bloggers, and other important venues.

Why Participate

in the Green Paw Program?

  • Attract new buzz with your flashy green paw
  • Leave a lasting impression through your display of environmental efforts
  • Strut your efforts to be a part of the solution along with dozens of other companies working to make the industry better
  • Participating companies and their booth numbers will be sent to over 2,000 retailers
  • Robust media campaign

What are the Requirements?

In order to participate in the Green Paw Program, you must be a member of PSC and complete the PSC Quick Impact Assessment. The assessment was developed in partnership with nonprofit B-Lab to provide members insight into how they can improve their sustainability practices across a wide spectrum of business activities. Once approved, participating members can be identified throughout the trade show by the large green paw print proudly displayed at the entrances to their booths.

These companies are participating at SuperZoo 2017!

I’ve been passionate about the environment my entire life. It’s time to apply my passion and 23 years of experience in the pet business toward facilitating sustainable progress in the pet industry and protecting the resources our children, grandchildren and great grandchildren deserve.

Chris BentleyVP of Sales & Sustainability, I and Love and You

As one of the first Founding Members of the Pet Sustainability Coalition, The KONG Company understands that positive sustainable change requires business leaders from within the industry investing to make this vision a reality. Our iconic KONG rubber toy has been made in the USA from sustainable natural rubber for more than 36 years now. We’re proud, that as a company, we are committed to the overall well-being of our customers, our employees, their pets and the environment in which we all live and work.

KD FruehPresident, KONG Company

Sustainability drives a business’ profitability but more often than not organizations are scared to embrace what they see as a complex undertaking. We are very excited to be part of a coalition that will help educate organizations in the pet industry and bring them all the resources they need to create and implement a sustainability program.

Toby RussellCEO, Natural Capitalism Solutions

Several years ago the employees of our company created and endorsed the phrase “Devoted to Pets, People & the Planet” as our motto. The care and protection of our planet is essential if we want our children and our pets to enjoy this beautiful world in the future. We support The Pet Industry Sustainability Coalition for bringing together other companies that uphold the same goals we embrace and for charting a roadmap of working together toward sustainability.

Tony de VosCEO, Cardinal Laboratories, Inc.

As the Outdoor Industry Association Sustainability Working Group continues to advocate for convergence around tools, we are looking forward to providing the pet products industry with guidance around how it might utilize the Higg Index framework to benchmark and measure the sustainability of its products, brands, and manufacturing facilities. We look forward to collaborating with the Pet Industry Sustainability Coalition on this effort.

Beth JensenDirector of Sustainability, Outdoor Industry Association

Planet Dog is thrilled to be a Founding Member of the Pet Industry Sustainability Coalition. Planet Dog has been thinking globally and acting doggedly since 1997, and we remain committed to the notion that our values bring us our value. We embrace the efforts of the Coalition to extend these values and commitment to the entire pet industry. We look forward to a productive and successful collaboration with other leaders in the industry to put Sustainability at the forefront of the pet industry, which will strengthen the industry as a whole while protecting our most valuable resource, our planet.

Stephanie VoloChief Retail Officer & Partner, Planet Dog