Overview:
Archway Pet Food set out to transform the environmental burden caused by an invasive fish, often known as Asian Carp or Silver Carp, into a sustainable, hypoallergenic protein for dogs, supporting sensitive pets and helping rebalance fragile freshwater ecosystems across the U.S.
The Challenge:
The unchecked spread of invasive Silver Carp, a variety of Asian Carp, poses a significant threat to native biodiversity and freshwater ecosystems in the U.S.² At the same time, the pet food industry is actively seeking out new, lower carbon protein sources. Introducing carp as a solution also came with the challenge of overcoming the consumer “ick” factor associated with feeding this unfamiliar fish to pets.
The Solution
A scalable, sustainable dog food line using responsibly sourced³ Silver Carp, an AAFCO-compliant protein ideal for pets with food sensitivities.