FOR IMMEDIATE RELEASE
Divine Canine Launches Summer Essentials Kit as Part of Broader Focus on Thoughtful Pet Care
Brooklyn, NY – May, 2026 – Divine Canine has launched its new Summer Essentials Kit, a curated set designed to keep pets’ skin and paws protected, clean, and comfortable during warm-weather outings.
The Summer Essentials Kit includes three of the brand’s best-selling products:
- Supreme Sunscreen (2 oz) – Designed without parabens, phthalates, or alcohol, this mineral-based sunscreen formulated to provide broad-spectrum UV protection while nourishing and conditioning sensitive skin.
- Foaming Paw Sanitizer (1.7 oz) – An alcohol-free, no-rinse formula that removes dirt and bacteria from paws, leaving them clean and refreshed after outdoor activity.
- No. 1 Paw Balm (2 oz) – A nourishing, lick-safe balm that protects paws from hot surfaces and rough terrain, while soothing and repairing dry, cracked skin.
The kit is sized for travel and designed to support daily care routines for pets at home or on the go.
Divine Canine’s formulations emphasize pH-balanced and cruelty-free ingredients, and are made in the USA. Products are formulated without parabens, phthalates, or alcohol.
Divine Canine’s products are made in the USA, which can help reduce transportation-related emissions associated with long-distance international shipping.
The inclusion of a no-rinse paw sanitizer supports convenient care between baths while also contributing to more sustainable pet care practices. By enabling targeted cleaning after walks, outdoor play, or daily exposure to dirt and environmental contaminants, the product helps reduce the need for frequent full-body bathing, which can require significant water and energy usage. This approach encourages efficient hygiene maintenance while supporting responsible resource consumption and everyday wellness for pets
As an Advocate member of the Pet Sustainability Coalition, Divine Canine is beginning to expand its focus toward sustainability, with particular attention to packaging materials and long-term solutions such as refill and reuse systems. Founder Tanya Choi is participating in a sustainability cohort as the brand develops its long-term sustainability approach.
“We’ve always focused on creating products that are safe and effective for pets, but we’re now asking bigger questions about how those products are made and delivered,” said Tanya Choi, Founder of Divine Canine. “This kit reflects our approach to daily care today, while we continue to explore more intentional ways to design and deliver our products.”
The Summer Essentials Kit retails for $19.99 (valued at $37; 20% savings).
About Divine Canine
Divine Canine is a pet care brand focused on elevating daily wellness through gentle formulations. Founded by Tanya Choi, the brand combines beauty industry expertise with a commitment to safer, more thoughtful care for pets. Divine Canine is an Advocate member of the Pet Sustainability Coalition and is actively exploring ways to evolve its approach to sustainability. Learn more at www.divinecanine.co
About the Pet Sustainability Coalition
The Pet Sustainability Coalition is a nonprofit that advances sustainability in the pet industry through collaboration, education, and innovation. Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals, and report on their achievements. Additionally, PSC leads retailers, distributors, manufacturers, brands, and suppliers in pursuing collaborative solutions to some of the largest industry-wide issues, such as sustainable packaging and protein sourcing. Connect with them on LinkedIn and YouTube. Learn more at www.petsustainability.org.
As a convener of diverse perspectives in the pet industry, PSC shares member news and achievements to foster dialogue and progress. Content does not necessarily reflect PSC’s official positions.
Media Contact:
Tanya Choi, Founder of Divine Canine
tanya@divinecanine.co
(917)-691-6997
Images:
.jpg){kind=link}