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Thank you to American Pet Products Association (APPA), North American Veterinary Community (NAVC), and the World Pet Association (WPA) for donating $1 for every action taken in our 2024 Earth Day Rally!

Every April, PSC leads the industry in a 30-day rally when all of us take meaningful and measurable action towards a more sustainable future by reducing our C02 output. This event has grown every year and this year, we are targeting 50,000+ actions throughout 40+ companies with your help!
This event does not cost anything to join. Our new and improved app is easy to use and lots of funJust log into the simple eco-app to learn about how to take small and impactful steps in your lives to be more sustainable and see the carbon savings those actions create. Log your actions and compete against your teammates and other companies. The competition gets fierce for the top performer… just ask last year’s brand leaders including Nulo, Open Farm, and Stella & Chewy’s.

Actions consist of composting food, greening up your daily commute, opting for plant-based food, sustainable pet parenting and much more!

How to Register:

1) Download the CO2HERO App onto your phone

2) Sign up using your company email (check spam for the verification code)

3) Click on the picture in the top right corner to access your profile, and click “Join your company on CO2HERO”

  • NON-MEMBERS: Use code: oadxyo to join the PSC Community team
  • PSC MEMBERS: Find your team code here

4) Get ready to start taking actions on April 1st!


Can my coworkers/I sign up for our team without a company email?

Yes! Any email domain is accepted. You can invite your colleagues, customers, vendors, friends, and family.

How do I register?

  1. Download the CO2Hero app from the app store or google play store
  2. Sign up using your email
  3. Click on the picture in the top right corner to access your profile, and click “Join your company on CO2Hero”
  4. PSC Members: Find your group code here

    Non-Members: Use code oadxyo to join the PSC Community Team

What is my company’s Group Code?

  • PSC Members: Find your company’s group code here.

  • Non-Members: Use code oadxyo to join the PSC Community Team

Why can’t I take action on the Business Travel Challenge?

You will be able to take action on Business Travel after April 12th


2024 Earth Day Sponsors




Sponsorship Opportunities

In 2023, we broke records with over 15,000 actions taken from 500 participants. We’re ready to shatter 2023’s numbers and get even more professionals in and out of the pet industry involved in this year’s Earth Day Rally with the support of our sponsors and matching donors. Sponsorship benefits range from co-hosting our Launch Party, exclusive PR and social media recognition, your logos throughout our campaign platform, opportunities to build your own branded courses, and more! Interested in exploring the sponsorship opportunities? Let us know below!

2022 Successes

Every action counts

Wildlife Awareness

  • Learn about the greatest threats to wildlife
  • Donate to a wildlife conservation organization like WorldWildlife Fund

Earth Day at Home

  • Cook a vegetarian meal or try a meatless meat and share a pic
  • Plant a flowering plant for pollinators
  • Recycle an electronic item

Earth Day at Work

  • Green your commute: bike, walk, or take public transportation
  • Review the recycling bin at work and evaluate if improvement is needed

I’ve been passionate about the environment my entire life. It’s time to apply my passion and 23 years of experience in the pet business toward facilitating sustainable progress in the pet industry and protecting the resources our children, grandchildren and great grandchildren deserve.

Chris BentleyVP of Sales & Sustainability, I and Love and You

As one of the first Founding Members of the Pet Sustainability Coalition, The KONG Company understands that positive sustainable change requires business leaders from within the industry investing to make this vision a reality. Our iconic KONG rubber toy has been made in the USA from sustainable natural rubber for more than 36 years now. We’re proud, that as a company, we are committed to the overall well-being of our customers, our employees, their pets and the environment in which we all live and work.

KD FruehPresident, KONG Company

Several years ago the employees of our company created and endorsed the phrase “Devoted to Pets, People & the Planet” as our motto. The care and protection of our planet is essential if we want our children and our pets to enjoy this beautiful world in the future. We support The Pet Industry Sustainability Coalition for bringing together other companies that uphold the same goals we embrace and for charting a roadmap of working together toward sustainability.

Tony de VosCEO, Cardinal Laboratories, Inc.

As the Outdoor Industry Association Sustainability Working Group continues to advocate for convergence around tools, we are looking forward to providing the pet products industry with guidance around how it might utilize the Higg Index framework to benchmark and measure the sustainability of its products, brands, and manufacturing facilities. We look forward to collaborating with the Pet Industry Sustainability Coalition on this effort.

Beth JensenDirector of Sustainability, Outdoor Industry Association

Planet Dog is thrilled to be a Founding Member of the Pet Industry Sustainability Coalition. Planet Dog has been thinking globally and acting doggedly since 1997, and we remain committed to the notion that our values bring us our value. We embrace the efforts of the Coalition to extend these values and commitment to the entire pet industry. We look forward to a productive and successful collaboration with other leaders in the industry to put Sustainability at the forefront of the pet industry, which will strengthen the industry as a whole while protecting our most valuable resource, our planet.

Stephanie VoloChief Retail Officer & Partner, Planet Dog






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