Starting on April 22, (Earth Day) 2022, the Pet Sustainability Coalition launched an annual 30-day sprint to inspire 10,000 actions that lead to a better future for pets, people, and planet. Using a gamified platform that is fun, simple, and engaging, we empowered hundreds of pet industry professionals to take earth-friendly action. With easy to complete mini-challenges that require between 2 and 20 minutes, individuals accumulated dozens of micro-actions that aggregate together and spread a united message of care and corporate responsibility.