Progress to date | Goal: 10,000 Actions | Date: April 22 – May 22, 2022:
11,532 Actions Completed!
A United Industry Collaboration
Starting on April 22, (Earth Day) 2022, the Pet Sustainability Coalition will launch an annual 30-day sprint to inspire 10,000 actions that lead to a better future for pets, people, and planet. Using a gamified platform that is fun, simple, and engaging, we will empower thousands of pet industry professionals to take earth-friendly action. With easy to complete mini-challenges that require between 2 and 20 minutes, individuals accumulate dozens of micro-actions that aggregate together and spread a united message of care and corporate responsibility
How it works
Individuals and companies sign-up and become “Earth Day Activators” and then gain access to an online platform.
Once you create your account, select your company from the dropdown list to join a team. All PSC members will be shown on this list. If you are not a PSC member, you can select “N/A” and still take action! If you are a PSC member and do not see your company listed, please reach out to Amy at AMaxey@petsustainability.org
Once on the platform, Earth Day Activators choose from a hand-selected list of easy to complete earth friendly actions.
As they complete each activity, points are awarded, moving their team up in the leader boards and moving our industry closer to its 10,000 actions goal.
Earth Day Activators can share, comment, and post among their team and others to give high-fives and encouragement throughout the 30-day campaign.
Who can participate?
Pet Industry Professionals
All pet industry professionals are welcome to join this united industry effort! No matter what company, of what size, type or location, all are welcome. When you sign-up just click “I don’t have a team”.
Every action counts
Earth Day at Home
- Cook a vegetarian meal or try a meatless meat and share a pic
- Plant a flowering plant for pollinators
- Recycle an electronic item
Earth Day at Work
- Green your commute: bike, walk, or take public transportation
- Review the recycling bin at work and evaluate if improvement is needed
Week 3 Stats
I’ve been passionate about the environment my entire life. It’s time to apply my passion and 23 years of experience in the pet business toward facilitating sustainable progress in the pet industry and protecting the resources our children, grandchildren and great grandchildren deserve.Chris BentleyVP of Sales & Sustainability, I and Love and You
As one of the first Founding Members of the Pet Sustainability Coalition, The KONG Company understands that positive sustainable change requires business leaders from within the industry investing to make this vision a reality. Our iconic KONG rubber toy has been made in the USA from sustainable natural rubber for more than 36 years now. We’re proud, that as a company, we are committed to the overall well-being of our customers, our employees, their pets and the environment in which we all live and work.KD FruehPresident, KONG Company
Several years ago the employees of our company created and endorsed the phrase “Devoted to Pets, People & the Planet” as our motto. The care and protection of our planet is essential if we want our children and our pets to enjoy this beautiful world in the future. We support The Pet Industry Sustainability Coalition for bringing together other companies that uphold the same goals we embrace and for charting a roadmap of working together toward sustainability.Tony de VosCEO, Cardinal Laboratories, Inc.
As the Outdoor Industry Association Sustainability Working Group continues to advocate for convergence around tools, we are looking forward to providing the pet products industry with guidance around how it might utilize the Higg Index framework to benchmark and measure the sustainability of its products, brands, and manufacturing facilities. We look forward to collaborating with the Pet Industry Sustainability Coalition on this effort.Beth JensenDirector of Sustainability, Outdoor Industry Association
Planet Dog is thrilled to be a Founding Member of the Pet Industry Sustainability Coalition. Planet Dog has been thinking globally and acting doggedly since 1997, and we remain committed to the notion that our values bring us our value. We embrace the efforts of the Coalition to extend these values and commitment to the entire pet industry. We look forward to a productive and successful collaboration with other leaders in the industry to put Sustainability at the forefront of the pet industry, which will strengthen the industry as a whole while protecting our most valuable resource, our planet.Stephanie VoloChief Retail Officer & Partner, Planet Dog