Description:
New research shows that pet owners are among the most sustainability-minded consumers in the market — yet most pet brands aren’t talking to them that way yet.
In this one-hour session, branding consultancy BBMG and global research firm GlobeScan share new data on a telling gap: pet owners over-index on healthy and sustainable living aspirations and behaviors, sustainable brands continue to grow in the marketplace, and yet pet food and treats trail behind. The opportunity is real — and so is the consumer education gap pet brands need to close.
This session is built for sustainability professionals and pet brand marketing leaders who want to act on that opening. We’ll cover how to communicate sustainability credentials in a crowded, skeptical marketplace — on pack, in marketing, and across the brand — and how to build meaningful distinction against competitors. The session includes case studies from two pet industry brands and a live Q&A.
Meet the Panelists:
Gabe Huertas del Pino – Founder & CEO, Archway: Gabe is an experienced business manager with six years in consumer goods and two years managing early-stage investment funds. Prior to founding Archway, Gabe worked as an attorney with public and private sector experience and attended the University of Chicago Booth School of Business where he earned his MBA. He lives in Chicago with his partner, Abigail, and their two pet children, Molly (cat) and Doris (dog).
James Morris – Director, GlobeScan: As a senior leader at GlobeScan, James is a passionate advocate of GlobeScan’s purpose to “co-create a sustainable and equitable future.” James works in partnership with businesses, NGOs, and other leading organizations, helping them understand and engage with their stakeholders; identify impacts, risks, and opportunities; and advising them on strategies to build trust and drive long-term value for themselves and society. James has over two decades of experience providing strategic insight and advice to a diverse roster of global clients. James joined GlobeScan in 2009, having previously worked at Ipsos MORI in the UK, where he provided strategic insights to government, businesses, and non-profits. When not assessing material issues or understanding consumer perceptions, James can be found in the dojo practicing his kenpo and kickboxing, in the great outdoors with his family, or in the pages of a good book (including the comic variety).
Raphael Bemporad – Founding Partner, BBMG: As Founding Partner of BBMG, Raphael unites systems and stories to help organizations unleash shared value by placing our humanity at the center. Raphael has directed projects for consumer brands like Away, MAC Cosmetics, Macy’s, and Target and nonprofits like Giffords, OceanX, and PBS. He previously served as a press aide to Texas Governor Ann W. Richards, where he had the privilege of carrying her purse around the state. Raphael is a board member for the NYU Stern Center for Sustainable Business and the youth environmental nonprofit Earth Guardians.
Stephie Volo, Chief Impact Officer, Earth Animal: Bio coming soon!