Earth Day is a reminder that even small choices can add up.
This year, the Pet Sustainability Coalition (PSC) and Astro Loyalty are coming together to support a simple idea: when we shop thoughtfully and support local businesses, we help build a healthier future for pets and the planet.
Like many of PSC’s industry-wide initiatives, this one was shaped through member collaboration. Portland Pet Food Company, a PSC Accredited company committed to sustainability, took the lead in turning this idea into a coordinated moment that benefits the broader industry.
Overview
From April 20-26, sustainable brands that are PSC Accredited will share special offers through Astro’s platform. Independent pet retailers can choose to activate those offers in their stores.
It works like this:
- PSC Accredited Brands publish Earth Week Offers
- Independent retailers activate them in-store
Pet parents save on products that are better for the planet
Participating Brands Include:
K9 Natural and Feline Natural (Natural Pet Food Group)
How to Participate
Pet Parents:
Look for the Earth Week badge in-store April 20-26.
Retailers:
Activate participating Astro Offers and join a national movement that drives traffic while celebrating sustainability. Find and enroll in offers
Brands:
Lead with impact. Show consumers what responsible innovation looks like in the pet industry.