Source reduction is a key component of California’s evolving SB 54 packaging legislation. In this webinar, Mearah Paramasivum from Sagebrook Advisors will share perspectives on the fundamentals of source reduction and how organizations can begin preparing for upcoming reporting requirements. The session will cover:
- What source reduction means in the context of SB 54
- Which activities count toward compliance—and which do not
- Key considerations for reporting preparation, including common pitfalls to avoid
- An ROI framework to support evaluation of source reduction strategies
If SB 54 is on your radar but the path forward is still taking shape, this session will help translate requirements into practical, actionable next steps.
Mearah Paramasivum is the Founder of Sagebrook Advisors and a strategic finance and compliance leader with experience helping organizations navigate complex regulatory and operational challenges. A CPA in California with extensive international experience, she has spent more than a decade leading finance and strategic initiatives for national retail and consumer product organizations.
Today, her work focuses on helping producers turn EPR requirements into practical, actionable strategies—balancing compliance, operational realities, reporting readiness, and financial impact. Mearah is especially focused on helping organizations evaluate source reduction opportunities and prepare for emerging source reduction obligations under SB 54.