Trade shows like SUPERZOO are not just about showcasing products. They are powerful opportunities to get your sustainable brand in front of the journalists, editors, and influencers who shape the pet industry conversation. But media coverage doesn’t happen by accident.
In this webinar, the Matrix Partners PR team will discuss how brands can approach trade shows with a strategic communications plan that drives editorial coverage and supports clear, credible sustainable brand storytelling at major industry events.
Alyson Brodsky, PR Manager, and Krista Ferry, Influencer & Partnerships Manager, will cover:
- The biggest media mistakes brands make at major trade shows
- How to identify and connect with the right journalists and influencers at SUPERZOO
- The art of the trade show introduction (and how to make it count)
- Pre- and post-show strategies to maximize your media impact
Meet the Speakers:
Alyson Brodsky:
A talented public relations professional with 15 years of experience in strategic communications for pet and consumer brands. Skilled in media relations, writing, campaign execution, content development, and influencer outreach focused on elevating brand storytelling beyond the trade show floor while driving impactful editorial coverage.
Krista Ferry
An accomplished Influencer & Partnerships Manager with nearly 5 years of experience in building authentic relationships with pet content creators that drive meaningful brand growth. Passionate professional skilled in influencer marketing strategies, including gifted and paid partnerships, content briefing, budget management, and contract negotiation.