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The State of AI: A Practical Briefing for Pet Industry Sustainability Professionals

webinar Rochelle March Co-Founder and Principal, PPWA Members Only The State of AI: A Practical Briefing for Pet Industry Sustainability Professionals 9:00 AM MDT Thursday, Oct 15 Sponsored By: AI Usage Policy tOOLKIT FREE RESOURCE Hannah Hintz Senior Sustainability Advisor, PSC

PSC Members Only, Webinar

Date: 10/15/2026

Time: 8:00 am


AI is moving fast, and most sustainability teams are still deciding what that means for their own work. This member session opens with PSC’s new AI Usage Policy and member toolkit, a practical starting point for using these tools responsibly, then hands off to guest speaker Rochelle March, founder of PPWA (a sustainable innovation studio) and professor of Applied AI for Sustainable Business, for a wider look at where AI actually stands today.

We’ll cover the questions sustainability professionals are asking most, from data privacy to AI’s own environmental footprint, and how to think about AI’s net impact: the emissions it uses versus the bigger impact it can help your team make. Expect practical frameworks you can use right away and real examples from the field.

This session is built for PSC members of every size and type, whether you’re just getting started with AI or already putting it to work. Includes live Q&A.

Rochelle March | Co-Founder and Principal

A sustainability expert, eco-quant, and presenter on ESG and data science topics, Rochelle has over a decade of experience calculating impact, designing sustainability strategies and applying machine learning to ESG products for a range of clients worldwide, from the largest tech companies to financial start-ups. Career highlights include creating one of the first datasets regarding corporate impact on the United Nations SDGs and being issued her first patent on an ESG ranking methodology. She is an MBA adjunct professor at University of Vermont, S&P Global alum and former Dun & Bradstreet Global Head of ESG Product.

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