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Jiminy’s sources cricket protein to nourish pets and steward the earth

BERKELEY, CA – MARCH 2018.  On March 21, 2018, Jiminy’s introduces their line of sustainable dog treats at Global Pet Expo. The event is in Orlando, Florida and Jiminy’s will be in the New Product Showcase and in Booth 6172. Jiminy’s makes dog treats that are delicious, nutritious, humane and truly sustainable.

What makes these treats sustainable? They’re made with cricket protein! Crickets are a sustainable superfood using exponentially less land, water and feed than traditional protein sources while delivering the same whole protein amino acids that are required for a healthy diet. Jiminy’s treats nourish your pet and promote long-term stewardship of the earth.

MEASURING WHAT MATTERS “While we generally knew that our dog treats are environmentally superior to traditional protein alternatives, we wanted to quantify just how much better we really are,” Jiminy’s Founder and CEO Anne Carlson explains. “To do that, we partnered with Carbon Credit Capital in New York to measure the greenhouse gas emissions associated with our products’ ingredients and ingredient procurement.” This is also known as a ‘cradle-to-manufacture’ life cycle assessment.

PRESS RELEASE “We are pleased to report that Jiminy’s initial hypotheses were confirmed,” commented Reed Shapiro, Director at Carbon Credit Capital, “Not only does Jiminy’s provide more nutrition per gram of treat, and consume substantially less water, but they also emit an average of 7.4 times less greenhouse gas than beef protein treats, and 2.3 times less greenhouse gas than chicken protein treats.”

ABOUT JIMINY’S At Jiminy’s we make sustainable pet food and treats using cricket protein. Jiminy’s products nourish our pets and promote long-term stewardship of the earth. Jiminy’s mission is to be a positive force for change, making sustainable and humane choices while mindful of the bigger picture.

For more information visit www.jiminys.com

Jiminy’s is a member of the Pet Sustainability Coalition.

CONTACT Anne Carlson | 415.939.6314 | anne.carlson@jiminys.com