Employee loyalty and consumer trust are two success factors that AdreAnne and Andy Tesene, the duo behind Two Bostons, foster through the choices they make in running their business. As responsible community partners, their values-driven business plan has evolved into a profitable business strategy that has given them the competitive advantage they’ve needed to grow from one retail location to three in the last 10 years.
As a sustainably-focused retailer, Two Bostons have been able to find cost-savings initiatives, increase the caliber of employee they attract and garner the trust of the communities they serve. Their most recent move in the realm of sustainability has been the acquisition of space within a LEED certified building. LEED certified buildings save money and resources, and have a positive impact on the health of the occupants, while promoting renewable, clean energy. At this location, Two Bostons have seen 30% utility savings, while at all of their locations they have invested in recycling programs and are performing energy audits across their entire organization in the near future.
These decisions are rooted in their core values but have also transformed them into a trusted resource for pet owners. They are building a sustainable business through the people they are affecting on a daily basis: their employees are proud to work for them and their customers are proud to buy from them.
“We believe that our investment in sustainability resonates with our communities and provides us with an ongoing competitive advantage, allowing for continued success and expansion,” said AdreAnne Tesene, owner of Two Bostons.
– Originally see in Pet Age Magazine. Sarah Julian is owner of OffLeash Communications and is on the Board of Directors for the Pet Industry Sustainability Coalition.