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The Pet Sustainability Coalition, a nonprofit organization that accelerates sustainability in the pet industry, announced that it has partnered with the innovative technology platform WeSpire to create a 30-day Challenge to drive a more diverse, equitable, and inclusive (DEI) pet industry. The Challenge, which will run during the month of September, will inspire 1,000 small actions that lay the groundwork for long-term improvement.

In preparation for the Challenge, Caitlyn Bolton, Executive Director of the Pet Sustainability Coalition said, “Big changes start with small actions, and we believe that the 30-Day Challenge will be a great  platform for our industry to identify tangible ways to make a difference. As an organization whose vision is for a vibrant and collaborative pet industry that has a positive impact on the community and environments where we do business, achieving diversity, equity and inclusion is foundational to reaching our vision. “

Businesses in the pet industry who participate in the Challenge will join the WeSpire platform as an individual and then join their company team. Each participant will then choose small, brief actions to foster awareness and action around diversity, equity and inclusion. Ways to take action include topics like allyship, diversity, anti-racism, and inclusivity. When the Challenge expires in October, The Pet Sustainability Coalition will report on the industry’s improvement and continue to serve as a resource for the industry by offering access to vetted DEI specialists, tools, project support, and education throughout the year.

To learn more about the 30-Day and 1,000 Actions Challenge click here.