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BOULDER, COLO. — January 09, 2018— The Pet Sustainability Coalition (PSC) has announced a new partnership with Trayak, a software solutions company, to provide Coalition members with access to EcoImpact, the nation’s leading sustainable package and product platform. The platform provides Comparative Packaging Assessment (COMPASS) using streamlined lifecycle assessments. Using COMPASS, PSC members can analyze individual, primary, secondary, transport packages and entire packaging systems to make better packaging design decisions that meet corporate sustainability goals.

“COMPASS has recently been listed in Walmart’s Sustainable Packaging Playbook as a way for suppliers to track and reduce their carbon footprint and our members have already noted considerable financial savings from using the tool,” said Caitlyn Dudas, Executive Director, PSC.

COMPASS is the most recent strategic partnership for PSC, an organization dedicated to bringing vetted tools to the pet industry that have a proven track record for success. COMPASS will help PSC members incorporate environmental feedback in the early design process when considering different materials and concepts. This transparency will lead to better packaging decisions and measurable progress towards sustainability goals.

“With EcoImpact-COMPASS, we’ve created an application that can and should be used to evaluate every design to make sure it aligns with a company’s long term vision. No matter where a company is in its sustainability journey, they will find value in having an accessible tool that can be used to advance their sustainability initiatives.” Prashant Jagtap, Founder, President & CEO, Trayak.

This new PSC partnership is the latest in an already incredible lineup of collaborative partnerships that are helping the organization realize its mission to transform the pet industry toward positive social and environmental impact while driving profitability for member companies. To learn about how PSC members like Zuke’s are using the COMPASS tool and how your company might benefit visit

About PSC

PSC was founded in 2013 with the mission to accelerate environmental and social sustainability in the pet industry through education, implementation tools and collaboration. PSC partners with pet businesses to implement profit driving sustainable business solutions that deliver bottom line savings and top line growth. To join PSC’s vibrant coalition of impact driven brands please visit their website, and follow them on LinkedIn and Facebook.