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Sustainable Packaging Leadership

Starting in 2018, we expanded on our packaging work to serve as a leading force uniting the pet industry around sustainable packaging solutions. That work includes many programs including supporting members on their individual packaging journey, as well as piloting Flex Forward, the pet industry’s first return to retail program, establishing UnPacked, the pet industry’s first bi-annual summit dedicated to packaging, and launching the PSC Packaging Pledge, a program dedicated to helping companies meet ambitious, transparent, forward-facing packaging goals.

To learn more about each of these topics please click on the images below.


We provide tools, thought leadership, and resources to support sustainable packaging 


We work with leading experts both within and outside the pet industry to advance sustainability in packaging


Working to decrease landfill waste by creating store take-back collection for flexible pet food and treat packaging

Future State

Building collaboration, leadership, and aligned goals to move the pet industry towards recyclable, refillable, and compostable solutions


We bring together brands, non-profits, retailers, manufacturers and suppliers to promote education and collaboration to advance sustainable packaging

The Packaging Pledge

A pathway toward sustainable packaging by 2025 — Pet companies can sign-on to the Pet Sustainability Coalition Packaging Pledge, a program to support pet companies to move to 100% recyclable, reusable, or compostable packaging by 2025. This initiative is being developed in consultation with leading industry experts.

Making change easy — Our program provides benefits to support pet brand signatories and manufacturers including:

  • A vetted marketplace housing pre-qualified packaging suppliers that meet Ellen MacArthur requirements.
  • Marketing assets including signatory badges, social media and exclusive promotion opportunities.
  • Tools including packaging life cycle analysis, the Recycling Partnership’s Plastic IQ, How2Recycle labeling support, and packaging design guidelines.
  • Ongoing and consistent legislative updates and education.
  • Business case data set designed to pitch to company decision makers.
  • Peer working groups to share successes and challenges for accelerated progress.

Looking for more ways to incorporate sustainability into your packaging and throughout your business? Check out the PSC Toolkit today!

I’ve been passionate about the environment my entire life. It’s time to apply my passion and 23 years of experience in the pet business toward facilitating sustainable progress in the pet industry and protecting the resources our children, grandchildren and great grandchildren deserve.

Chris BentleyVP of Sales & Sustainability, I and Love and You

As one of the first Founding Members of the Pet Sustainability Coalition, The KONG Company understands that positive sustainable change requires business leaders from within the industry investing to make this vision a reality. Our iconic KONG rubber toy has been made in the USA from sustainable natural rubber for more than 36 years now. We’re proud, that as a company, we are committed to the overall well-being of our customers, our employees, their pets and the environment in which we all live and work.

KD FruehPresident, KONG Company

Sustainability drives a business’ profitability but more often than not organizations are scared to embrace what they see as a complex undertaking. We are very excited to be part of a coalition that will help educate organizations in the pet industry and bring them all the resources they need to create and implement a sustainability program.

Toby RussellCEO, Natural Capitalism Solutions

Several years ago the employees of our company created and endorsed the phrase “Devoted to Pets, People & the Planet” as our motto. The care and protection of our planet is essential if we want our children and our pets to enjoy this beautiful world in the future. We support The Pet Industry Sustainability Coalition for bringing together other companies that uphold the same goals we embrace and for charting a roadmap of working together toward sustainability.

Tony de VosCEO, Cardinal Laboratories, Inc.

As the Outdoor Industry Association Sustainability Working Group continues to advocate for convergence around tools, we are looking forward to providing the pet products industry with guidance around how it might utilize the Higg Index framework to benchmark and measure the sustainability of its products, brands, and manufacturing facilities. We look forward to collaborating with the Pet Industry Sustainability Coalition on this effort.

Beth JensenDirector of Sustainability, Outdoor Industry Association

Planet Dog is thrilled to be a Founding Member of the Pet Industry Sustainability Coalition. Planet Dog has been thinking globally and acting doggedly since 1997, and we remain committed to the notion that our values bring us our value. We embrace the efforts of the Coalition to extend these values and commitment to the entire pet industry. We look forward to a productive and successful collaboration with other leaders in the industry to put Sustainability at the forefront of the pet industry, which will strengthen the industry as a whole while protecting our most valuable resource, our planet.

Stephanie VoloChief Retail Officer & Partner, Planet Dog

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